Ready to Say it Out Loud?

We know you’re not boring, but is your website content? With all the choices for visitors, make sure your personality shows through immediately!

Unleash your company’s potential with our SEO content writing service! Get in touch with our team to start your project today.

What is content marketing?

Content writing can have a variety of meanings in the business world. According to Hubspot, content writing is “the process of writing, editing, and publishing content in a digital format” — pretty straightforward. At Wholesum, we take this simple concept and apply it to digital marketing in a variety of creative ways.  Blog posts, email newsletters, wikipedia page, social media content, and website copy all fall under the umbrella of our content marketing services. We’ve been “writing for the web” for years (check out an old blog post on content creation ideas that still holds true). And since the beginning, we’ve written for people first, search engines second.

Creating dynamic content

We take a data-driven and creative approach to our content writing & copywriting. If SEO is the goal of your content writing project, we’ll start by looking at the numbers to determine which keyword phrases we should target based on search volume and relevance, then get creative when writing to ensure the final content is easy to read and interesting to the users who read it.

We also assign a designated marketing coordinator to all content writing projects to ensure you have a consistent point of contact throughout the process. Writing about your business in your brand voice requires us to get to know your business in-depth, so we make sure you have a single person working closely with you from start to finish to effectively communicate your message (without having to repeat yourself).

What are the different types of content writing?

SEO Content Writing

High-quality website content does more than create a positive impression and user experience for consumers; it can also greatly impact your website’s overall search engine ranking. Content is often a large part of our more developed SEO strategies, especially for businesses without a physical location.

When we write content to improve search rankings, we target highly-trafficked and relevant keywords for your business and ensure our copy both appeals to your target audience and follows on-page SEO guidelines standard to our industry. This type of content is often published as either a long-form blog post or a more prominent service or location page.

Brand Content Writing

As a dedicated SEO agency, Wholesum writes a lot of content meant to boost a website’s ranking for specific keywords — but there are times when SEO isn’t necessarily the goal. When building a new website, for example, you’ll need unique, compelling copy for the pages that are meant to introduce who you are and what you do – like an “About” page. We call this kind of copy “evergreen” because, like the trees native to the Pacific Northwest, it’s timeless and doesn’t change often.

Whitepapers, guides, or elements of your brand’s written identity (like taglines) are other great examples of brand content writing that our creative team would be happy to provide for you.