We address critical performance factors, such as site speed, code optimization, responsive design, and mobile experience, to ensure fast-loading and user-friendly web pages.
Our team pays attention to internal linking, sitemaps, duplicate content issues, and log file analysis, ensuring proper indexation and crawl ability for search engines.
The first step is easy. Let’s start with a technical SEO audit to see what’s happening and what your priorities should be.
We offer a free 15-minute consultation where one of our SEO experts reviews your site on the phone and discusses any high-priority items that we can easily see.
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Let’s look under the hood to see what makes your website tick.
On the outside, two websites can look identical to a user, yet have completely different results on Google’s homepage. That’s because the digital marketing strategy under the hood plays a bigger role in website performance than you may think. This is where technical SEO comes into play.
Technical SEO gets into the code of your website to ensure it has the best chance of being seen and ranked well in a search engine. This can be the difference between outranking your competitors or falling behind in organic search results.
Why is technical SEO so important for a digital marketing strategy?
Outranking your competitors is the obvious one here.
Less obvious is that often a website will rank well but with the wrong page. For example, someone looking for a service you offer may instead see one of your support articles showing up first. This support article is great at helping existing customers but does a poor job of turning a potential customer into a lead.
It’s also important that your website load quickly and across all devices. You never know what device a potential customer is using or how fast their internet connection is. You want to meet your customers where they are with the best experience possible. Users lose trust in a slow website that doesn’t work.
How do you know if your business needs technical SEO services?
It’s impossible to know without an audit, but a clear sign is that you have a great-looking website that feels fast when you use it, but it just isn’t performing as well as you would like. There’s a chance that some technical SEO cleanup will boost this performance — though there may be more to the puzzle.
Much like taking your car to a mechanic to diagnose what’s really happening, the only way to find out why your website isn’t ranking well is to have a technical SEO audit performed.
Our approach to SEO technical audits.
A technical SEO audit is the initial step in ensuring your website is optimized correctly from a technical aspect. We “send in the hounds” to meticulously evaluate the thousands of factors that impact your website’s overall performance. Our focus includes crawl ability, crawl budget, JavaScript, good links, site structure, redirects, server errors, and more.
From this audit, we provide you with a list of prioritized items to address, allowing you to make decisions on what work will have the largest impact on your business.
A word of caution:
SEO companies will often use these types of audits to try and scare businesses into doing work with them. Your technical SEO doesn’t need to be perfect, as long as it does the job of putting the right pages ahead of your competition. Every website will have some issues that show up on these reports, so don’t fret about being perfect.
With the prioritized list of fixes, our team works with our in-house developers to clean up your website and, most importantly, to measure the impact it has on website traffic and new leads.