Now more than ever, it’s so important to be able to use the online world to manage and grow your business. If you’re new to this world, and you’re not sure where to start, do not fear, we’re here to help you.
Here’s our quick guide on how you can make the move to managing your business online:
1. Create or Update your Website
There is no better time than right now to give your company that extra bit of love and attention it deserves. This may involve creating a new website, or ensuring that your website is up to date and reflective of your high-quality work.
Clean, well-organized websites can be tricky to build and design, but luckily there are experts in the field (like us) that, with your input can get you up and going in no time.
A great looking and easy to use website is absolutely essential because it will help you make a great first impression and a really good website will build trust in your potential clients. If you’re not sure where to begin, feel free to schedule a time with us and we’ll get you going in the right direction.
2. Branding
To leave a long-lasting impression and be memorable, your brand will need to stand out. Creating or updating an eye-catching company logo and a snappy tagline will assist with this. You should also highlight what is unique about your company. Review your company values – what is important to you as a business and what are you doing that your competitors are not? When you communicate this clearly, your clients know you are the perfect choice for them.
3. Content
Offering engaging content on your website helps to sell the person or people behind the company. For example, a bio with a Q&A section with questions such as “Why do you love your job?” and “What inspires you?” is a simple way to personalize your website and help your customers develop a better understanding of who you are and what you do.
4. Utilize social media
Social media is completely free, and also happens to be one of the best possible ways to market yourself and your company. People buy into the person as well as the product – so mix your professionalism with your personality and talk to people. Remember though that reach isn’t what it used to be. Make your content genuine and you’ll have a better chance of getting valuable shares and a greater share of audience. If a platform does not seem relevant to your business or industry, it probably isn’t – we generally recommend picking one (or two at the most) and focusing on those so you don’t get bogged down trying to be relevant on every platform.
-
Facebook: create a business Facebook page, build up reviews, invite people to like the page and ask your friends and clients to share.
-
Instagram: a business account on Instagram is the perfect place to display your portfolio.
-
Twitter: use hashtags to increase your visibility and get involved in trending topics. Engage in conversations and forge relationships with potential clients and other people in your target industry.
-
Linkedin: make as many relevant connections as possible, reach out to people, ask for advice and share business stories. Be responsive to other people’s posts and offer your thoughtful opinions. This is also the best place to show off your experience and qualifications where possible. Remember that your bio is not your CV, so make it catchy and original so everyone that visits your profile knows what you have to offer.
-
Youtube: Youtube gives you the ability to really give potential clients an idea of who you really are and how you work. You are also able to show them previous work in action or even provide taster sessions. Encouraging your customers to visualize you at work will help to build trust in a way that cannot be always achieved over the phone or through email or text.
If there’s anything else we can help you with, please get in touch. Book a call with us today for free help and advice for your business.
