Our approach to Search Engine Optimization
rESEARCH
We learn about your company, voice, goals. With that we’re able to conduct keyword research aligned with your product or service offerings.
STRATEGY
There are two audiences for your website, and we SEOs accommodate both when we add content to the website: 1) your customers/potential customers, and 2) Google. Importantly, we write for humans first. Then we implement the current SEO practices so that Google understands what you’re all about.
REPORTING
A necessary step is keeping up with the changes in algorithms and the market. Plus, artificial intelligence is changing how websites rank. Our reports help us monitor and modify a website’s optimization to reflect the current standards.