Our approach to PPC advertising

RESEARCH

We start with research to define, understand, and build strategy around your specific targeted audience with your unique business objectives in mind. Data-driven research is at the heart of everything we do.

STRATEGY

As we develop your creative and personalized digital marketing strategy, we assess the market share and craft PPC campaigns that are competitive and compelling. We guide you through setting ad spend budgets based on performance forecasting and undergo strategic A/B testing. Wholesum will always be running a test to find what works best for your business and continue to optimize your ads, whether it’s the keyword match type, bid strategy, or audience targeting.

REPORTING

We ensure your campaigns are optimized and effective through monthly ad management services, providing you transparent reporting and insights throughout the process.

A Team of Experts

Wholesum is a full-service digital marketing agency with PPC advertising prowess. We are a Google Ads partner and take great pride in working with all types of industries and businesses. Work with Wholesum to achieve your business goals! Schedule a meeting to determine if Wholesum is the right fit for your business.

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What is PPC marketing?

PPC, or Pay Per Click, advertising is the ultimate way of scaling the ROI of your business’ digital marketing efforts. Paid advertising has outstanding benefits, with results to back it up, such as:

Cost effective campaign types

With PPC ad campaigns, you have the autonomy to delegate ad spend based on your unique budget. With low CPC (cost per click) bidding strategies, keyword targeting and audience targeting can be quite effective while keeping marketing costs down.

Quick, real-time results

Paid ads catapult your marketing efforts directly to the top of search engine results. With more visibility, these campaigns drive more user engagement, and ultimately greater ROI.

A/B testing possibilities

Testing hypotheses has never been easier. Paid advertising platforms are set up to accommodate running experiments so you can get the most out of your campaign, from ad spend to performance and make strategic, data-driven decisions.

Strategic audience targeting opportunities

You can utilize customer lists to develop warm audiences so your targeting is even more effective. Meanwhile, you can reach greater audiences and grow brand awareness by targeting specific keywords or new audience and demographic types.

Improved visibility despite domain authority

If you operate in a highly saturated or competitive market, you may struggle to appear top of page in organic search results. Paid ads are prioritized in results by search engines, which can bump your business up to the number 1 spot and gain greater opportunity to generate leads and drive sales.

Performance that defies standard search algorithms

Search engine marketing (SEM) and optimization (SEO) has become increasingly more difficult as search engines have continuously updated their algorithms, driving further competition. PPC ads work around these algorithmic impacts to organic performance.

Together, We Can Do Anything

Our goal is “peace of mind” for our clients with regard to their online marketing. We will show you what you should be doing, help you understand why so you can feel confident in the direction, execute the plan and measure the business generated so you can see the value.

Schedule a consultation to learn more and see what’s possible for your organization.

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Our suite of Pay Per Click advertising services:

> Google Search Advertising

> Google Display Advertising

> Bing Search Advertising

> YouTube Advertising

> CTV Advertising

> Event Targeted Advertising

> Device Targeted Advertising

> Location Based Retargeting

> Text Advertising

Paid ads catapult your marketing efforts directly to the top of search engine results

(With more visibility, these campaigns drive more user engagement, and ultimately greater ROI. Unlike SEO, PPC campaigns don’t have to marinate before showing results.)