The Largest or the Smallest Billboard?

I have to laugh every time I am sitting at the traffic signal waiting to [read more...]

The ‘Chutes and Ladders’ Approach to Marketing your Business

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You Give Marketing a Bad Name

Sorry Jon Bon Jovi, it had to be used. There was a turning point in [read more...]

AIDA – Using a Classic Marketing Model in Copywriting and Direct Sales Emails

AIDA – Using a Classic Marketing Model in Copywriting and Direct Sales Emails You see [read more...]

9 Reasons To Never Advertise in the Yellow Pages

Remember the Yellow Pages? Yes, two or three different printers of these directories probably still [read more...]