While we are consistently pruning irrelevant placements for our clients who advertise on the Google Display Network, it’s been a mixed review of how relevant the placement of ads is on mobile apps, especially games. Google did the heavy lifting with an independent study of who is really playing games on their mobile devices and how much they are doing so.
Good news – our gut instinct was right, in many cases we are reaching the right audience through mobile apps. This isn’t saying that all placements are good and that we’re going to take our eye off the ball. All we’re saying is that advertising on mobile apps is not a bad thing and that if the audience for the advertiser was initially setup well with good research that mobile app advertising can be quite valuable placement.
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