Did you know…

Google grants Nonprofits up to $10,000 a month for Search Ads

— FOR FREE —

 

It’s like putting a megaphone in Google’s search results;
your cause gets heard and your impact grows.

Before You Begin

Check that your organization is eligible for the Nonprofit Grant.

Eligibility

To Be Eligible for Google Ad Grant

Your nonprofit must:

  • Hold registered charitable status in your country (501(c)(3) in the USA
  • Not be a government entity, healthcare organization, or school
  • Have a live, noncommercial website that provides valuable content and a positive user experience
  • Comply with Google’s nondiscrimination and donation receipt rules

1. You Apply

Basically, you go to Google and sign up, fill in your organization’s information and confirm you hold valid charity status.

To Apply

Register for Google for Nonprofits

  • Go to the Google for Nonprofits page and click https://www.google.com/grants/get-started/
  • Sign in with your organization’s Google (corporate) email address.
  • Complete the form with your nonprofit’s registration number, physical address, mission statement, and contact information.
  • Verification is completed by Google’s partner (such as Percent or Goodstack); approval typically takes 2–14 business days.

2. Activate Your Grant

Once Google confirms your eligibility, you’ll be able to sign in to Google for Nonprofits and activate your grant. 

The Activation

Activate the Google Ad Grant

  • After approval, log in to your Google for Nonprofits account.
  • Click on ‘Products’ and select ‘Get Started’ under Google Ad Grants.
  • Fill out the eligibility assessment and activation form, providing details about your organization and objectives.
  • Confirm your submission and activate the grant.

3. Create Your Ad Campaigns

You can now set up your text ad campaigns and modify them as needed.

Be sure to comply with Google’s Program Requirements in order to keep the grant.

Requirements

Ongoing Program Requirements

To maintain your Google Ad Grant, you must:

  • Maintain at least a 5% click-through rate (CTR) monthly
  • Use conversion tracking and achieve at least one meaningful conversion per month
  • Use proper ad structure (minimum two ad groups per campaign, two active ads per group)
  • Restrict ads to your service region using geo-targeting
  • Utilize at least two sitelink ad extensions
  • Only promote your own domain; avoid generic or single-word keywords unless pre-approved
  • Your ads must not promote financial products or have landing pages full of external links.

Did you also know…

We offer Google Ad management services to Nonprofits at a discounted rate.

$275 / month

Though we know you could create and manage your Google Search Ad campaigns yourself, we figure you’ve got other things to do!  Our service provides:

  • Create your search ad campaigns
  • Monitor and modify them as necessary
  • Send you a monthly report
  • Comply with Google’s Requirements

Interested in our help with your Google Ad Campaigns?

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Google started this program back in 2003 to help nonprofits to do more good because, hey, that’s the whole point, isn’t it?

And we love this idea!

Google Ad Grants provides access to $10,000 of in-kind advertising every month for text ads to those non-profit organizations who apply and are qualified.