The team at Coffman Vision Clinic had originally started working with us on Google Display advertising and as we were working with them on their former site we came across some issues that made it difficult to execute effective campaign landing pages for them.
What we first discovered was that their WordPress theme was not mobile responsive, which in today’s climate is just not okay in any way. Next we learned that their provider who specializes in Optical websites had them (and all of their other clients) on a WordPress multisite platform which means that all changes in plugins affect every site on the install. Great for the developer but quite limiting for the owner.
With a focus on local images, clinical (but approachable) content this site simplified their menu and page structure so content is better organized and easier to find for visitors. To use their tagline – See what you’ve been missing – check out their new site at https://coffmanvision.com.