The Area Rug Connection’s previous iteration of their site was not mobile responsive but had quality content. Their images were also quite small and difficult to see.

In their new design it was important to lighten up the feel with plenty of white space but also large enough images to showcase what’s available to the customer when they come in the store. 

Every rug that is on the site is available from Area Rug Connection – No stock images here. Heck, the dog on the home page is even the owner’s dog.