APT’s previous site was not mobile responsive and was highly technical, which is expected from a company that develops and produces industrial dairy processing equipment. Problem was that it was so technical that it was unapproachable to anyone but an engineer.
We added people (not present on the previous site – not one) and reworked the content to be more approachable and understandable to the average visitor. The site also features all of their equipment in an ecommerce setup as a catalog. This allows all products to be indexed and ranked in the SERPS.
Converting their basic employment application into a fillable online form that sends as a PDF to the HR department was also important to the team at APT. Check and double check.